Intelligent web push for publishers
Don't push everyone. Nudge the right readers.
EngageNudge helps publishers decide which stories deserve a notification, who should get it, and when to leave readers alone. Then it measures the visits the Nudge actually created.
Permission-based web push. Editorial control. No native app required on supported browsers and devices.
You built an email audience. Have you built a browser audience?
Most visitors read a story and disappear. A browser audience gives them a direct, permission-based way back. No email address or app install required.
Newsletter
Owned and powerful, but it depends on an email address and inbox attention.
App
Deep engagement, but it depends on download, install, and continued app use.
Browser audience
A direct permission from the website to reach readers on supported browsers and devices.
Not every push is a Nudge.
A Nudge is a timely, permission-based browser notification that brings the right reader back when a story genuinely matters. EngageNudge delivers Nudges through standards-based web push.
The goal is not more notifications. It is fewer interruptions with more value.
Know when to nudge
Every story can be pushed. Not every story deserves a Nudge.
EngageNudge evaluates the story, audience relevance, timing, recent exposure, and fatigue. It recommends targeted delivery, broad delivery, or do not send, and shows why.
- Total browser audience
- 180,000
- Strong sports affinity
- 52,400
- Strong football affinity
- 41,200
- Dormant readers protected
- −17,400
- High fatigue protected
- −9,200
- Recent football recipients
- −6,700
- Recommended audience
- 33,800
- Decision
- NUDGE TARGETED
Reader attention is a budget. Spend it carefully.
Frequency caps treat every reader the same. EngageNudge also considers ignored streaks, recent clicks, topic cooldowns, quiet hours, and how relevant the current story is.
- Protect overexposed readers.
- Suppress weak-relevance sends.
- Respect quiet hours and cooldowns.
- Allow explicit breaking-news overrides.
- Keep the newsroom in control.
How the intelligence works
Intelligence underneath. Editorial control on top.
EngageNudge uses language models to understand article topics, entities, geography, urgency, and shelf life. That understanding is combined with audience signals and transparent fatigue policies. Editors review, adjust, or override the recommendation.
AI-assisted content understanding
Analyse the story once, not every reader individually.
Transparent decision policies
Relevance, exposure, and fatigue rules are versioned and explainable.
Human editorial control
Recommendations can be reviewed, changed, or overridden.
From published story to measurable outcome.
- 01
Understand
Paste a URL, connect RSS, or trigger from the CMS.
- 02
Recommend
See relevance, audience, exclusions, and reasons.
- 03
Review
Edit the message, send a test, and approve.
- 04
Nudge
Deliver through standards-based web push.
- 05
Measure
Compare exposed readers with a holdout group.
- 06
Learn
Improve affinity, timing, and fatigue policies.
Know what the Nudge actually changed.
CTR shows who clicked. It does not show who would have visited anyway. EngageNudge can reserve a small holdout group and compare outcomes over the same measurement window.
- Reached
- 32,941
- Clicks
- 1,714
- Qualified visits
- 1,283
- Holdout qualified-visit rate
- 0.7%
- Exposed qualified-visit rate
- 4.6%
- Estimated incremental qualified visits
- +1,065
Incrementality is an estimate. EngageNudge shows observations, assumptions, sample size, and measurement window rather than false precision.
Your audience stays yours.
EngageNudge is built around customer-specific VAPID keys, audience export, documented migration paths, and no advertising inserted into your notifications.
Your next loyal reader may already be on your website.
Give them a direct way back. Then know when that relationship is worth using.