A Nudge is a notification with a reason.
It reaches an opted-in reader because a story is relevant enough, timely enough and valuable enough to justify the interruption.
See a real story become a NudgeThree layers
Web push
How the message is delivered.
Nudge
Why this message should be delivered.
EngageNudge
The system that recommends and measures the decision.
Five questions before send
- 1Is this story worth notifying anyone about?
- 2Which readers are most likely to value it?
- 3Which readers should be protected from another interruption?
- 4Is now the right time?
- 5What outcome will count as value?
Push describes delivery. Nudge describes judgment.
Push
A message can be sent to everyone.
Nudge
A message earns its audience, or is deliberately withheld.
A Nudge should be
- permission-based
- relevant
- timely
- selective
- explainable
- editor-controlled
- measurable
- respectful of attention
Sometimes the smartest notification is the one you don't send.
Your next loyal reader may already be on your website.
Give them a direct way back. Then know when that relationship is worth using.